Press Room

Press Release: January 13, 2011

The Business of Location: O'Reilly Where 2.0 Announces Program and Opens Registration

Sebastopol, CA, January 13, 2011—We'd be lost without location technology. It encompasses our lives, and it's become bedrock for business success. The O'Reilly Where 2.0 Conference explores the business of location April 19-21, 2011 at the Hyatt Regency Santa Clara in Santa Clara, California. Program chairs Laurel Ruma and Brady Forrest have announced the program, and registration has opened.

The program continues to grow, with current featured speakers including:

  • Marissa Mayer, Google
  • Jack Dangermond, Esri
  • Tara Hunt, The Whuffie Factor
  • Seth Priebatsch, SCVNGR
  • Susan Crawford, Princeton's Center for Information Technology Policy
  • Blaise Agüera y Arcas, Microsoft
  • Krissy Clark, KQED Public Radio
  • Raffi Krikorian, Twitter
  • Julia Grace, IBM Almaden Research Center
  • Bill Jensen, Village Voice
  • Patrick Meier, Ushahidi
  • Di-Ann Eisnor, Platial
  • Chris Hutchins, SimpleGeo
  • Jeff Raimo, Navteq
  • Andrew Turner, FortiusOne
  • Alasdair Allan, University of Exeter

Where 2.0 offers three full days of workshops, keynotes, panel discussions, the new Location Marketing Boot Camp, a bustling Exhibit Hall, and breakout sessions in the four simultaneous tracks of Business & Strategy, Marketing, Development-Location, and Development-Mobile. Where 2.0 also fills your evenings with events such as Ignite, Startup Showcase, Birds of a Feather Sessions, and receptions.

Current Where 2.0 sponsors include Esri, DigitalGlobe, Facebook, and Ignite sponsor NAVTEQ Network for Developers.

Best price registration discounts apply until February 3, 2011 at

Media coverage, keynote videos, speaker presentation files, and photos from O'Reilly Where 2.0 2010 at:

Tweet this: O'Reilly Where 2.0 unveils strong speaker lineup and best price registration at #where20

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

O'Reilly conferences bring together forward-thinking business and technology leaders, shaping ideas and influencing industries around the globe. For over 25 years, O'Reilly has facilitated the adoption of new and important technologies by the enterprise, putting emerging technologies on the map.

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