Press Room

Press Release: April 20, 2011

Gamification Master Class with Gabe Zichermann--New from O'Reilly Media

Gamification Master Class with Gabe Zichermann

Request Review copy

Sebastopol, CA—How can game mechanics and game design help you deliver an engaging, sticky, and viral experience to your customers? This Gamification Master Class with Gabe Zichermann (O'Reilly Media, $49.99 USD) shows you how to take advantage of gamification—the secret ingredient that's fueled the success of Foursquare, Nike+, Groupon, and many other websites and mobile apps.

"Gamification is transforming industries as diverse as healthcare, education, marketing and finance. At the core of it is understanding user motivation and how to shape behavior using the techniques of games," explains gamification expert Gabe Zichermann (@gzicherm).

Zichermann demonstrates the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing experience, either new or existing. It can be a complicated process, given hundreds of technical and process options available. In this video, he provides a series of clear steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth.

Key takeaways include:

  • Understand the true power of games and how they work with your business
  • Unpack user motivations and apply game thinking to understand what drives them
  • Dive deeply into the levers and game mechanics that social game designers use to create stellar engagement
  • Learn a process to connect player motivations with game design and game mechanics in your business context
  • Reverse-engineer the best and worst implementations of key game mechanics from leading vendors
  • Dig down into key game mechanics like points, badges, leaderboards, onboarding, challenges and more
  • Get clarity on implementation, technology and agile techniques

Bonus Material:
Complete a set of short challenges and receive access to a series of exclusive supplemental videos from thought leaders in the gamification industry. Visit after ordering the video to gain access.

For a review copy or more information please email Please include your delivery address and contact information.

Additional Resources
For more information, see:

Gamification Master Class with Gabe Zichermann Gamification Master Class with Gabe Zichermann
Publisher: O'Reilly Media
By Gabe Zichermann
Run time: 3 hours 7 minutes
Video Price: $49.99

Request Review copy

You Might Also Be Interested In:

Gamification by Design
Implementing Game Mechanics in Web and Mobile Apps
by Gabe Zichermann, Christopher Cunningham
What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs.

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

Return to: O'Reilly Press Room

Press Contacts

Media Relations – Corporate & North America

Fama PR

Media Relations – Japan

Fumi Yamakawa
+81 3-3356-5227

Media Relations – United Kingdom

Helen Codling
+44 (0) 1252 721284