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Press Release: September 7, 2011

Play it Forward: Gabe Zichermann offers three ways to gamify your life

Gabe Zichermann

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Sebastopol, CA—Once childhood ends, games are relegated to the fringes of our lives. But the tide is turning. Games have begun to influence us every day. What we once derided as "play" is quickly becoming the main manner in which we interact. Games are the future of work—and the movement leading the way is called gamification.

The man leading gamification theory is Gabe Zichermann. Learn all about gamification from Gabe directly by viewing an archive of his free online O'Reilly webcast. Gabe discussed some of the primary ways that gamification can change your business, shared examples of gamification done right (and done wrong), and demonstrated key patterns that have been used successfully to create engagement.

He also gave a preview of some of the amazing content that will be shared at the Gamification Summit NYC, slated for Sept. 15-16.

"At the Gamification Summit, we're bringing together a wide range of thinkers and doers on gamification from across industries, like marketing, health, education, government, etc.," Zichermann says. "The cross-pollination is amazing, and super important. One thing we've learned in a very short period of time is that it can have powerful effects on a wide range of solution-sets, and is likely to be significant force in strategy, marketing, and product design over the next decade."

Once you've participated in the webcast and considered the Summit, pick up Gabe's new title, Gamification by Design (O'Reilly Media, $24.99). Coauthored with software architect and developer Christopher Cunningham, Gamification by Design provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment.

In other words: You don't want to miss out. Watch the webcast, attend the conference, and order the book.

Gamification is changing all the rules.

For a review copy or more information please email Please include your delivery address and contact information.

Additional Resources
For more information about the book, including table of contents, author bios, sample content, and cover graphic, see:

Gamification by Design Gamification by Design
Publisher: O'Reilly Media
By Gabe Zichermann, Christopher Cunningham
Print ISBN: 9781449397678   Ebook ISBN: 9781449397944  
Pages: 208
Print Price: $24.99   Ebook Price: $19.99

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About GamificationCo
GamificationCo is the only transmedia company exclusively dedicated to Engagement Science and Gamification. The group publishes the Gamification Blog and related books, organizes the Gamification Summit & Workshops and provides consulting expertise to facilitate this burgeoning industry. Gamification is the use of game thinking and game mechanics to solve problems and engage audiences, and its power is radically reshaping industries from marketing to health care, improving lives, solving problems and generating unprecedented equity. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending $1.6Bn on related products, services and technologies according to M2 Research. For more information on GamificationCo and how to leverage the power of games in real life and business, visit http://Gamification.Co.

About O'Reilly

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