Press Room

Press Release: February 29, 2012

Running Lean: Iterate from Plan A to a Plan That Works--New from O'Reilly

Running Lean, 2nd Edition

Request Review copy

Sebastopol, CA—We live in an age of unparalleled opportunity for innovation, yet an entrepreneur's odds of success haven't improved much. Indeed, most startups either run out of resources before anything is produced, or worse, they build a product that people don't want and won't pay for.

But success isn't a matter of odds. In O'Reilly's newest title, Running Lean: Iterate from Plan A to a Plan That Works ($24.99), veteran entrepreneur Ash Maurya (@ashmaurya) examines real-world experiences of dozens of startups and clearly identifies the practices that lead to success. Maurya shows how to test your assumptions through frequent iterations and customer feedback, use resources efficiently, and minimize the amount of funding needed.

"Running Lean" is the first book in O'Reilly's multi-title The Lean Series—all presented by Eric Ries, bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

Fresh, concise, and practical, Running Lean comes packed with techniques and hands-on exercises that shed understanding on:

  • Testing to see if you have a problem worth solving before investing the resources to build a solution
  • Finding early customers through interviews
  • Documenting your business model and communicating progress with internal and external stakeholders
  • Setting price and getting your customers to want to pay
  • Prioritizing customer feature requests
  • Knowing if and when to raise your "big round" of funding
  • Measuring what's working and knowing when to change course
  • How-To Bonus Material for Startups

Running Lean is the ideal resource for business managers, CEOs, small business owners, developers and programmers, and anyone who has thought about starting a business project.

Please consider reviewing Running Lean. Ash Maurya is available for interviews, and would be happy to customize tips or exercises for your audience.

Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesThe Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Ash Maurya

Free, Live Webcast

The Lean Series:
How to set, test, and validate pricing to get your customers to want to pay

Date: Friday, March 2, 2012
Time: 10am PT
Presented by: Ash Maurya

Register now

For a review copy or more information please email Please include your delivery address and contact information.

About the Author

Ash Maurya (@ashmaurya) is praised for offering some of the best and most practical advice out there for entrepreneurs. He challenges the notion that start-ups should plan based on gut, intuition and luck. Instead he applies a systematic process for rigorously stress testing your "Plan A" until you achieve a plan that works.

Founder of Spark59, Ash has launched several startups, including successful ventures such as WiredReach. Through his Running Lean workshops, he's worked closely with entrepreneurs to help them test and refine their vision. Ash holds mentor roles with startup accelerators around the world such as TechStars, Mozilla Foundation, Year One Labs, MaRS, and Capital Factory.

View Ash Maurya's full profile page.

Additional Resources
For more information about the book, including sample content, author bio, and cover graphic, see:

Running Lean, 2nd Edition Running Lean, 2nd Edition
Publisher: O'Reilly Media
By Ash Maurya
Print ISBN: 9781449305178   Ebook ISBN: 9781449311124  
Pages: 240
Print Price: $24.99   Ebook Price: $19.99

Request Review copy

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

Return to: O'Reilly Press Room

Press Contacts

Media Relations – Corporate & North America

Fama PR

Media Relations – Japan

Fumi Yamakawa
+81 3-3356-5227

Media Relations – United Kingdom

Helen Codling
+44 (0) 1252 721284