Sebastopol, CA—Doing business in today's networked economy isn't easy. When your customers are delighted, they may quickly amplify your message. Yet when your company's performance runs short of what you've promised, customers may broadcast their disappointment and frustration faster than you can keep up.
Indeed, it's commonly known that a business must be connected in order to succeed. But often businesses fail to make the move from their old "unconnected" business models to the new "connected company."
In The Connected Company (O'Reilly Media, $24.99), expert author Dave Gray offers practical steps and insights along with providing a blueprint for building and implementing successful business strategies in today's networked marketplace.
"I was blown away by The Connected Company," writes Sean Park, investor and cofounder of Anthemis. "Simply stated, I suspect it will go down as one of the most important management books of the early 21st century."
Entertaining and concise with over 100 charts, diagrams, and illustrations, The Connected Company teaches you how to engage deeply with workers, partners, and customers, in order to transform and reshape your business.
"I wanted a book that described, at a very high level, where business is going, with examples of companies that were leading the way. So being an entrepreneur, I set out to write the book I wanted to read," notes Gray, coauthor of the ever-popular Gamestorming. "In the back of the book we have a set of discussion questions. My hope is that people will use the book and the questions as tools to catalyze real change in their organizations."
Save the Date
The Connected Company webcast with Dave Gray
Sept. 27, 2012, 10am PT
For a review copy or more information please email firstname.lastname@example.org. Please include your delivery address and contact information.
For more information about the book, including table of contents, index, author bio, and samples, see: http://shop.oreilly.com/product/0636920023333.do
Interview with Dave Gray on Forbes.com:
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