Sebastopol, CA—Games now play a crucial role in many successful businesses as a model for designing business systems and workflows. In Enterprise Games: Using Game Mechanics to Build a Better Business (O'Reilly Media, $24.99 USD), Michael Hugos (@MichaelHugos) provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today's real-time economy.
"The notions of work, jobs, and capitalism—as handed down to us from the last century—are undergoing big changes driven by a tough new economy," says Hugos. "Old industrial notions of organizing work no longer deliver the benefits they once did. Ideas from gaming that have already been field tested for years in massively mulitplayer online games can be applied to restructure work. They will change our ideas of what a job is and how an economy can operate."
It's not about giving workers a smiley face for producing more widgets. You'll discover how game mechanics—particularly popular multiplayer video games—provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.
- Discover why industrial age business structures from the 20th century no longer work
- Design real-time business collaboration systems, using massively multiplayer online game concepts
- Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing
- Understand game dynamics: goals, rules, real-time feedback, and voluntary participation
- Apply virtual worlds and 3-D animation to business intelligence and data analytics applications
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