Press Room

Press Release: September 27, 2012

Enterprise Games--New from O'Reilly Media: Using Game Mechanics to Build a Better Business

Enterprise Games

Request Review copy

Sebastopol, CA—Games now play a crucial role in many successful businesses as a model for designing business systems and workflows. In Enterprise Games: Using Game Mechanics to Build a Better Business (O'Reilly Media, $24.99 USD), Michael Hugos (@MichaelHugos) provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today's real-time economy.

"The notions of work, jobs, and capitalism—as handed down to us from the last century—are undergoing big changes driven by a tough new economy," says Hugos. "Old industrial notions of organizing work no longer deliver the benefits they once did. Ideas from gaming that have already been field tested for years in massively mulitplayer online games can be applied to restructure work. They will change our ideas of what a job is and how an economy can operate."

It's not about giving workers a smiley face for producing more widgets. You'll discover how game mechanics—particularly popular multiplayer video games—provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.

  • Discover why industrial age business structures from the 20th century no longer work
  • Design real-time business collaboration systems, using massively multiplayer online game concepts
  • Make your in-house systems more agile with technologies such as social media, mobile devices, and cloud computing
  • Understand game dynamics: goals, rules, real-time feedback, and voluntary participation
  • Apply virtual worlds and 3-D animation to business intelligence and data analytics applications

For a review copy or more information please email Please include your delivery address and contact information.

About the Author

Michael Hugos is an author, speaker, award-winning CIO and principal at Center for Systems Innovation (c4s). He works with clients to find elegant solutions to complex problems with focus in supply chains, business intelligence, and new business ventures. Earlier he spent six years as CIO of a national distribution organization where he developed a suite of supply chain and e-business systems that transformed the company's operations and revenue model. For this work he won the CIO 100 Award, the InformationWeek 500 Award and the Premier 100 Award. He earned his MBA from Northwestern University's Kellogg School of Management and writes a blog for CIO magazine called "Doing Business in Real Time". He is author of seven other books including the popular Essentials of Supply Chain Management, now in its third edition.

View Michael Hugos's full profile page.

Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see:

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

Return to: O'Reilly Press Room

Press Contacts

Media Relations – Corporate & North America

Fama PR

Media Relations – Japan

Fumi Yamakawa
+81 3-3356-5227

Media Relations – United Kingdom

Helen Codling
+44 (0) 1252 721284