Santa Barbara, CA—October 10, 2012—The Lens: A Practical Guide for the Creative Photographer (Rocky Nook, $44.95 USD) is a momentous handbook that demystifies optical technology, decodes arcane terminology, and provides practical tips for both amateur and professional photographers to help them make smart purchasing decisions and build the perfect lens collection.
"Choosing the right lens...is one of the most important photographic decisions you can make," says author NK Guy, "...nothing affects the quality of a photo more than the lens. It's no longer just about the megapixels—it's the glass that makes all the difference." And yet, many buyers of interchangeable lens cameras don't venture past the basic lens included in the camera box. Some are reluctant to spend more money, are confused by the buzzwords, or are overwhelmed by all the choices that are available. This new book takes the guesswork out of the process so photographers can achieve an amazing scope for quality photography using interchangeable lenses.
The book also covers the foundations of lens design, the optical and mechanical (and sometimes electronic) properties of photographic lenses, and presents some of the finest, most elaborate lenses on the market today.
NK Guy goes well beyond simply describing the various lenses available: included are discussions of various shooting situations, expert opinions, and an amazing array of example images. The book is beautifully illustrated with over 600 images.
Only by understanding the tools available can the craftsman truly master his craft. This unique book is certain to provide an essential, solid foundation for most every photographer.
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For more information about the book, including table of contents, author bios, and cover graphic, see: http://shop.oreilly.com/product/9781933952970.do
Publisher: Rocky Nook
By NK Guy
Print ISBN: 9781933952970
Print Price: $44.95
About Rocky Nook
Rocky Nook's books are distributed internationally by O'Reilly Media.
Rocky Nook, Inc., is affiliated with dpunkt.verlag, the leading publisher of technology books based in Heidelberg, Germany. Since its inception in 2006, Rocky Nook has cornered the market on technological advances in the digital photography workflow. Their mission is to demystify cutting-edge developments in digital photography and its modern developments, such as imaging and computer technology, and to provide outstanding image quality and practical instruction to both amateur and professional photographers that will enhance creativity, efficiency, and skill. For more information contact www.rockynook.com.
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying “faint signals” from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.