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Press Release: December 5, 2012

Publishers Weekly and O'Reilly Tools of Change Create New Author (R)evolution Day--Inaugural event brings together industry futurists to help professional authors conquer new publishing paradigms

Tools of Change Conference

Sebastopol, CA—December 05, 2012—O'Reilly Media's Tools of Change and Publishers Weekly collaborate to launch a new conference called Author (R)evolution Day aimed at professional authors, content creators, agents, and other independent author services providers. This daylong conference-within-a-conference debuts Tuesday, February 12, 2013 during O'Reilly's flagship TOC conference in New York City.

Author (R)evolution Day answers an emerging demand for important ideas, strategies, and conversations about the future of publishing from a key constituency in publishing's future, the authors and creators. The program delivers TOC's signature straight talk from the most visionary minds in publishing in a format designed for individual content creators and their supporters, including agents and independent publicists.

Author, activist, and Publishers Weekly contributor Cory Doctorow headlines a dynamic list of presentations covering a wide range of issues for those who want to move beyond "Social Media 101" to a more robust dialogue about today's rapidly shifting landscape. Topics include:

  • A cohesive understanding of the future of publishing for authors
  • The emergence of the "alternate publishing" model
  • Successful use of crowd-funding platforms
  • Disruptive author-centric publishing experiments
  • The inversion of book marketing practices
  • The best platforms and tools for entrepreneurial authors

Kristen McLean joins TOC's Kat Meyer and Joe Wikert as chairs of Author (R)evolution Day. McLean, Founder and CEO of Bookigee, is an industry thought leader on a wide range of publishing topics and a frequent TOC presenter.

Publishing upstart Bookigee and Argo Navis, an author distribution and marketing service, also act as event partners for Author (R)evolution Day.

McLean, Meyer, and Wikert have created an outside-the-box program that tackles issues head-on, from the evolution of traditional publishing to best practices for entrepreneurial content creators. Author (R)evolution Day invites anyone who wants to explore new routes to market, discover the latest tools, or hear straight talk from recognized experts. You'll never think the same way again about the future of authorship and the business of content creation in the digital age.

Early registration discounts apply until December 20, 2012.

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

About Publishers Weekly
Publishers Weekly is the international newsmagazine of the book publishing industry. Founded in 1872 and published continuously since then, the weekly magazine boasts more than 300,000 Twitter followers; publishes six eNewsletters; five blogs; and a robust Web site that has reached more than 5,000,000 unique visitors this year. The magazine has also launched a mobile edition, digital editions and apps. Publishers Weekly reviews more than 8,000 books, as well as ebooks, apps and audio books, each year, in addition to featuring author interviews and news and analysis about the world of publishing.

About Bookigee, Inc.
Bookigee is a Miami-based tech startup that develops groundbreaking applications and innovative analytics for the new book publishing ecosystem. We're interested in how we can connect parts of the industry in new and "interesting" ways. Things that pique our curiosity include next-generation tools for authors, innovative approaches to discovery, how we can use data to understand the market, and new patterns of content emergence. Our first app, WriterCube—a DIY Audience research and marketing app for authors—just hit the market. Find out more at

About O'Reilly

For almost 40 years, O’Reilly Media has provided technology and business training, knowledge, and insight to help companies succeed. Our unique network of experts and innovators share their knowledge and expertise through the company’s Safari training and learning platform and at O’Reilly conferences. As a SaaS learning platform, Safari delivers highly topical and comprehensive technology and business learning solutions to millions of users across enterprise, consumer, and university channels. For more information visit

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