AI at Apple — Apple is working hard to counter the claim that “Apple is falling behind in everything that’s sexy.” Their story is “we do sexy things, but they’re invisible in shipping products or haven’t shipped yet.” Apple’s battling chatter that threatens their recruitment and stock price. “Our narrative, not your narrative!” is their approach. The way I see it, Apple doesn’t want to be or own tech pioneers: they build better versions of other people’s tech. Their people solve problems of popular scale, tweaking other people’s tech (open source, research, acquisitions) to make it work for real humans and get it in their hands. They come later in the pioneer-settler-town planner framework than shiny tech startups.
Learn faster. Dig deeper. See farther.
Join the O'Reilly online learning platform. Get a free trial today and find answers on the fly, or master something new and useful.