September 2019
Intermediate
27m
English
conference
Ad Planning & Operations: Predictive Analytics for Resource Allocation
by Data Science Salon
Overview
Presented by Leondra James, Mgr, Analytics & Operations at Saatchi & Saatchi
Saatchi & Saatchi is global, full service advertising agency / creative communications network. Learn about the interesting questions they’re asking and how they’re leveraging data to answer them. Entails broad overview of predicting advertising initiative resources and their respective allocations.
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