March 2020
Beginner to intermediate
24m
English
Overview
Presented by Paul Barrett - Managing Director, Accenture Applied Intelligence
Personalization drives more relevant conversations with advertisers and audiences. The key to personalization is data, algorithms and offers. Algorithms feed off data. The data environment is becoming more competitive and more regulated.
AI at scale makes it possible to utilize internal and external data sources that were previously too complicated, too expensive or too big. The Dark Data sources can now be utilized to:
• Enhance sales leads to drive better propensity scoring, better targeting and drive better sales interactions
• Create a deeper understanding of audiences to create more relevant microsegments for better targeting, messaging and greater engagement.
Companies that can master AI at scale can create Real-time Analytical Pipelines turning data science into Ai Enhanced customer interactions. Growing sales, Engagement and other key metrics.
This talk will cover how companies are leveraging Dark Data and Ai pipelines to transform analytics into Ai enhanced interactions.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Watch now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.