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How GoDaddy optimizes customer engagement through performance
case study

How GoDaddy optimizes customer engagement through performance

by Jim Pierson
May 2017
41m
English
O'Reilly Media, Inc.
Closed Captioning available in German, English, Spanish, French, Japanese, Korean, Portuguese (Portugal, Brazil), Chinese (Simplified), Chinese (Traditional)

Overview

On June 4, 2015, GoDaddy deployed its fastest India home page. The next day, user purchases shot up several percentage points. Soon after, GoDaddy rolled out the solution to all of its sales sites. Jim Pierson explores the technical, operational, and organizational strategies that helped to achieve this, along with the specific tools and changes that worked best (and which didn’t).

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Publisher Resources

ISBN: 0636920425946