Product Management Fundamentals: The Who, What, and Why, and How of Product Management

Positioned at the intersection of business, design, and technology, product management has emerged as one of the most critical business roles of the 21st century. But what does a product manager actually do? What impact can a great product manager have on an organization? And why do we need product managers in the first place? This video covers the fundamentals of product management—what it is, who does it, why it matters, and how to do it well. It offers a new model for understanding the CORE connective skills of product management (communication, organization, research, and execution) and provides an actionable overview of the role for new and aspiring product managers, plus those who are curious to better understand the role.

What you’ll learn and how you can apply it

• The history of product management, and how it got us to where we are now
• Understand why product management is so important for modern organizations of all types and sizes
• Discover the CORE connective skills (communication, organization, research, and execution) that product managers need to succeed
• Explore the real-world day-to-day activities of product managers across industries and organizations

This course is for you because…

• You're a relatively new product manager, product owner, program manager.

Prerequisites

• Beginner knowledge of product management