How to Use Generative AI for Sales and Marketing: Artificial Intelligence in the Workplace
with Simon Sez IT
Overview
How to Use Generative AI for Sales and Marketing is designed to help you use artificial intelligence to work faster, smarter, and more effectively in your sales and marketing efforts. You’ll explore how AI can support every stage of your workflow, from prospecting and outreach to campaign creation and message refinement. You’ll see how AI can take on repetitive work so you can focus on strategy, creativity, and results.
Across seven focused lessons, you’ll discover how to research your ideal customer profiles, craft tailored outreach messages, summarize calls, and generate personalized follow-ups. You’ll also learn to produce campaign drafts, test copy variations, and adapt content for different audiences. Each lesson includes ready-to-use prompts that make applying what you learn simple and practical.
By the end, you’ll have a complete prompt toolkit you can use daily to improve personalization, speed up content creation, and maintain consistent quality across your messaging. This experience equips you to enhance productivity, strengthen engagement, and achieve measurable improvements in performance, all while integrating AI smoothly into your existing workflow.
In this course, you will learn how to:
The following files are included in the Resources section below:
Course Prompt File - Used to support your learning experience.
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