October 2017
6h 39m
English
Overview
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company’s precise position in the marketing landscape, using the author’s DNA-based methodology—and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition.
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