December 2019
Beginner
24m
English
on-demand course
Successful Email Marketing for Businesses: Use Email Marketing to Promote a Product, Service, or Brand
with Adam Sinicki
Closed Captioning available in English
Overview
This video will explain how to use email marketing to promote a product, service, or brand. This is considered by many marketers to be the most important way to collect and nurture leads, and yet it is overlooked by a lot of individual creators and bigger businesses.
The video will explain the benefits and provide technical and big-picture advice for setting up and becoming successful. You will learn how to set up an autoresponder and add forms to collect details on your site. You will see how to encourage visitors and customers to provide their details, using squeeze pages, free incentives, sign up forms, checkout forms, and advertising. You’ll use this to build a highly targeted list which you will keep clean to avoid blacklisting. You’ll see how to write emails that get through spam filters and stand out in a crowded inbox. Finally, you’ll be able to use this direct communication to build a more engaged audience and generate more sales.
What You Will Learn
- Discover the benefits of email marketing
- Write for email
- Use autoresponders
- Create squeeze pages and work with the appropriate tools
- Understand leads/lead conversion
- Use Google Analytics and other tracking methods
Who This Video is For
Small businesses and blog owners that want to grow and engage their audience. It is also aimed at larger businesses that aren’t fully realizing the potential of internet marketing. Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Watch now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.