January 2017
Intermediate
1h 8m
English
Closed Captioning available in German, English, Spanish, French, Japanese, Korean, Portuguese (Portugal, Brazil), Chinese (Simplified), Chinese (Traditional)
Overview
The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement.
- Master what conversion means for UX designers and why they must optimize their products
- Discover the Funnel Matrix Tool and the six stages of customer engagement
- Learn about online conversion actions that turn 1st time customers into repeat customers
- Explore the use of customer landing page experiments for testing value propositions
- Deconstruct a landing page experiment that yielded a 74% conversion rate
- Become adept at understanding the analytical metrics used in e-commerce
Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title UX Strategy: How to Devise Innovative Digital Products that People Want; and has an extremely interesting bio on Wikipedia.
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