An Agile Practice for Everybody—WHPI (Why, How, Prototype, Iterate)

Agile software development encourages product teams to create “working software” as quickly as possible in order to maximize the opportunities for real customer feedback. But what does “working software” look like for non-product teams? This video explains the meaning of Agile "working software"; demonstrates how any team (product or non-product ) can leverage core Agile values to deliver better results; and introduces an easy-to-use practice that puts Agile values into action: WHPI (i.e., why, how, prototype, and iterate). WHPI provides teams with a practical way to ensure that any kind of deliverable is manageable in scope and firmly rooted in clear and agreed-upon goals.

• Learn how WHPI enables the core Agile values of cross-functional collaboration and iterative work
• Discover the importance of a goals-first approach to Agile, starting with a clear, well-understood “why”
• Understand why prototyping helps teams avoid costly mistakes and re-working
• Learn how to bring the WHPI practice to your organization

Matt Lemay is cofounder of Constellate Data, a business intelligence research, consulting, and training company based in NYC. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as the Senior Product Manager for the music startup Songza (acquired by Google) and as the Head of Consumer Product at Bitly. He is the author of the O'Reilly title Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century.