Agile for Everybody—Prototypes and Minimum Viable Products for the Real World

Prototyping and minimum viable product are both crucial tools that organizations can use to test and validate ideas before investing heavily in their execution. But for these tools to work, organizations must understand how and when to use them. What exactly is a prototype? How is it different from a minimum viable product? And how do you use either of them to test an idea? This video walks you through the real-world applications of prototyping and minimum viable product to minimize risk and maximize learning.

• Learn powerful techniques for testing ideas that minimize risk and maximize learning
• Master the meanings of–and distinctions between–prototypes and minimum viable products
• See how prototypes inform us about customers and products with minimal upfront cost and effort
• Understand common approaches to prototyping, such as sketching and wireframes
• Explore how minimum viable product helps us measure demand for a product in real-world markets
• Discover the practical limitations of “scientific” learning experiments

Matt Lemay is cofounder of Constellate Data, a business intelligence research, consulting, and training company based in NYC. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as the Senior Product Manager for the music startup Songza (acquired by Google) and as the Head of Consumer Product at Bitly. He is the author of the O'Reilly title Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century.