May 2024
Beginner to intermediate
7h 22m
English
Overview
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics-like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products-that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
- Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
- Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
- Methods for equity distribution that minimize conflict and maximize investor return
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