Overview
In this 2-hour course, you will learn how artificial intelligence can improve market analysis, customer research, competitor intelligence, and strategic planning. Through practical examples using tools such as ChatGPT, Claude, Gemini, and Google Analytics, you’ll discover how to generate actionable insights and support smarter business decisions.
What I will be able to do after this course
- Explain AI's role in modern market analysis.
- Conduct AI-assisted competitive intelligence research.
- Generate customer insights from business data.
- Perform SWOT analysis using AI tools.
- Apply AI insights to business decision-making.
Course Instructor(s)
Digital Crest Institute has built deep technology expertise since 1993, spanning UNIX, Storage Networking, Enterprise Virtualization, and Cloud Architectures. It has held key professional services, presales, and engineering roles at organizations including SAIC, 3PAR Data, HP, EMC, and Northrop Grumman. Its experience reflects strong leadership in enterprise technology, consulting, and advanced infrastructure solutions.
Who is it for?
This course is ideal for business analysts, market researchers, marketers, entrepreneurs, consultants, managers, and decision-makers who want to use AI for market analysis and strategic planning. It is suited for professionals seeking practical ways to generate insights, understand customers, analyze competitors, and make informed business decisions without prior AI expertise.
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