A Case Study in Simulating Financial Services Innovation for Prescriptive Modeling Applications

Is it possible to simulate people’s interaction with companies, and the services they provide? In this video, we’ll see if we can simulate new interactions and new patterns that improve customer satisfaction. We’ll also use an example-based consumer report related to financial services, and specifically--student loan data, to see if we can find opportunities that not only improve overall customer experience, but also are equally innovative in terms of making the idea profitable.