January 2025
Advanced
9h 9m
English
Closed Captioning available in English
Overview
In this 9-hour course, explore the full capabilities of Google Analytics with expert guidance. You'll master advanced features of Google Analytics 4 (GA4), from setup and customization to interpreting complex data, ensuring you can derive actionable insights from metrics and analytics.
What I will be able to do after this course
- Understand and analyze key Google Analytics metrics to evaluate user behaviors.
- Setup and fully customize GA4 to align with business requirements.
- Leverage advanced tools such as attribution modeling for optimizing marketing strategies.
- Create precise dashboards, reports, and filters tailored to specific analytical needs.
- Apply real-world practical skills in advanced analytics with a strong theoretical grounding suited for professionals.
Course Instructor(s)
Pavel Brecik is an experienced data professional with a rich background in analytics and data-driven strategies. With extensive expertise in Google Analytics and years of instructional experience in the field, Pavel's teaching emphasizes practical understanding and the relevance of technical skills to real-world applications.
Who is it for?
This course is designed for professionals who work in digital marketing, business analysis, or data analytics, and are looking to deepen their expertise in Google Analytics. Learners are expected to have a basic familiarity with analytics concepts and some prior exposure to Google Analytics, although the course covers foundational aspects of GA4 to aid those transitioning from Universal Analytics. It is ideal for those who aim to enhance their capacity for data-driven strategic decision-making.
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