Data-Driven Marketing and Social Media

As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to use—if they know how to make sense of it. In this O’Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference.