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How the Wall Street Journal uses Machine Learning to predict lead conversions
case study

How the Wall Street Journal uses Machine Learning to predict lead conversions

by Chris Boyd, John Wiley
June 2019
40m
English
O'Reilly Media, Inc.
Closed Captioning available in German, English, Spanish, French, Japanese, Korean, Portuguese (Portugal, Brazil), Chinese (Simplified), Chinese (Traditional)

Overview

Chris Boyd and John Wiley explain how the Wall Street Journal uses machine learning and a proprietary algorithm to predict the likelihood for someone subscribing, which in turn dictates the paywall experience that customer receives.

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Publisher Resources

ISBN: 0636920424024