Lead Like the Boss

In Lead Like the Boss: The Bruce Springsteen Framework to Elevating Your Leadership, veteran strategist, marketer, and management consultant, Andy Freed, delivers a compelling and actionable message about leadership and communication for everyone expected to inspire others to perform at their best. Freed ditches the sterile, tired formulaic approach you'll find in most "leadership guides" and focuses squarely on the crux of leadership: clearly communicating with others in a way that captures their attention and persuades them to buy in.

Following the arc of Bruce "The Boss" Springsteen's legendary stage performances, the author demonstrates how to communicate your ideas to your followers and colleagues in ways that are authentic, intentional, and effective. You'll learn how to mold your communication style to match specific kinds of situations, encounters, and audiences. Lead Like the Boss shows you how to prepare for specific presentations and match the content and style of your message with the feelings you're trying to bring out in your audience; use consistent core messages to maintain alignment to company goals and vision; and focus on the things your people and your company are doing right—and thanking them appropriately—to inspire loyalty and reward exceptional performance.