July 2019
35m
English
Closed Captioning available in German, English, Spanish, French, Japanese, Korean, Portuguese (Portugal, Brazil), Chinese (Simplified), Chinese (Traditional)
Overview
Data friction was a major roadblock for Choice Hotels, preventing the company from achieving their strategic vision for growth and innovation. Propagating the right data to the right teams was a costly and inefficient process that took weeks of manual effort—especially during peak seasons.