Talk to the Elephant: Design Learning for Behavior Change (Audiobook)

This is the Audiobook version of the print title. Figures from the print book are available in a separate downloadable PDF for your reference. You can access the PDF to see the visuals mentioned in the audiobook.

What do you do when your learners know what to do but still aren’t doing it?

Training is created with the goal of changing learners behaviors, but anyone who has created learning experiences knows that theres a big gap between knowing and doing. You can create an engaging learning experience that informs and helps people remember, but often those people go back to their regular world and continue to do things the same way they always have.

In the last few decades, the fields of psychology, behavioral economics, and other behavioral sciences have brought an enormous amount of scientific research into helping people with behavior change. Only a fraction of that research has made its way back into learning design.

Talk to the Elephant: Design Learning for Behavior Change shows you how to add critical tools to your learning design toolbox to affect behavior change. Youll find out how to use frameworks and strategies from behavioral science to help you research and analyze challenges, feel more confident that youre solving the right problem, and design and test solutions that can help people with difficult behavior changes.

By the end of this book, you’ll be able to:

• Map the change journey of your learners and identify their path
• Assess and clearly communicate the value of the change
• Use motivation models to better understand what learners really care about
• Utilize evidence-based models like the COM-B Model to analyze behavior-change challenges
• Use a diagnostic checklist to determine whether you actually have a training problem
• Identify behavior-change techniques to address your specific challenges

Related Learning:

Book: Talk to the Elephant: Design Learning for Behavior Change (oreilly.com)

Book: Design for How People Learn, 2nd Edition (oreilly.com)

Julie Dirksen is an independent consultant and instructional designer who has more than 15 years’ experience creating highly interactive e-Learning experiences for clients ranging from Fortune 500 companies to innovative technology startups to major grant-funded research initiatives. Her focus has been on utilizing the disciplines of educational psychology, neuroscience, change management and persuasive technology to promote and support the improvement of peoples’ lives through sustainable long-term learning and behavioral change. She holds an M.S. degree in Instructional Systems Technology from Indiana University. She has also been an adjunct faculty member at the Minneapolis College of Art and Design, where she taught courses in Project Management, Instructional Design and Cognitive Psychology. She’s happiest whenever she gets to learn something new and can find her online at usablelearning.com.

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