Skip to Content
The Science of Influence
audiobook

The Science of Influence

by Brian Tracy, Brian Tracy, Dan Strutzel
April 2019
5h 56m
English
Ascent Audio

Overview

One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing-if you lack the skill of influence, you will be unable to convince yourself or anyone else.

The human mind is like a titanium lock. If you communicate poorly-through endless talking, inattentive listening, or over-the-top pressure-it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock and gaining access to the consciousness of another person-or to your own.

This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results-happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Listen now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Rules of Persuasion

The Rules of Persuasion

Carlos A. Alvarenga
Speak to Win

Speak to Win

Brian Tracy

Publisher Resources

ISBN: 9781469074016