Errata

The Customer-Driven Playbook

Errata for The Customer-Driven Playbook

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The errata list is a list of errors and their corrections that were found after the product was released.

The following errata were submitted by our customers and have not yet been approved or disproved by the author or editor. They solely represent the opinion of the customer.

Color Key: Serious technical mistake Minor technical mistake Language or formatting error Typo Question Note Update

Version Location Description Submitted by Date submitted
Printed Page 58
2nd paragraph

The quoted text, "pinpoint a cause and effect relationship between a person's characteristics and his or her interest in in your offering." repeats the word "in" twice. I don't have the original text to confirm if this was quoted properly, but I would guess that this is a typo in this text, not the original.

Matthew Mitrik  Sep 12, 2019