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Pop Quiz: What do Foursquare, Nike +, Farmville, and the U.S. government all have in common? Each uses gamification practices to help people connect, get fit, reduce their carbon footprint, and learn new languages—while having fun. Author and gamification guru Gabe Zichermann delves into the strategies and tactics that any company can apply to build brand loyalty and retain customers in his new book, Gamification by Design, featured in this week's newsletter.

But it's not all games: Among the new releases below, you'll also find a sampling of concise, up-to-the-minute tutorials on emerging topics as well as lengthier texts on HTML5, Codermetrics, and other emerging topics. And as always, we welcome your feedback on our titles and on this newsletter.

Cheers,
The O'Reilly PR Team

Request Review CopiesRecent Releases

A Manager's Guide to Virtual Teams
A Manager's Guide to Virtual Teams
ActionScript Developer's Guide to Robotlegs
ActionScript Developer's Guide to Robotlegs
Advanced PIC Microcontroller Projects in C
Advanced PIC Microcontroller Projects in C
Apache Maven 3 Cookbook
Apache Maven 3 Cookbook
Architecture Design for Soft Errors
Architecture Design for Soft Errors
Background Screening and Investigations
Background Screening and Investigations
Beyond the Lean Revolution
Beyond the Lean Revolution
Big Data Now: Current Perspectives from O'Reilly Radar
Big Data Now: Current Perspectives from O'Reilly Radar
Buying the Right Photo Equipment
Buying the Right Photo Equipment
Cisco Networking All-in-One For Dummies
Cisco Networking All-in-One For Dummies
Codermetrics
Codermetrics
Creating Web Pages Simplified
Creating Web Pages Simplified
Deploying Next Generation Multicast-enabled Applications
Deploying Next Generation Multicast-enabled Applications
Design for Hackers
Design for Hackers
Developing iOS Applications with Flex 4.5
Developing iOS Applications with Flex 4.5
Digital Photography for Next to Nothing
Digital Photography for Next to Nothing
Digital Storage in Consumer Electronics
Digital Storage in Consumer Electronics
DIY Bookbinding
DIY Bookbinding
Flash Facebook Cookbook
Flash Facebook Cookbook
Getting Started with Roo
Getting Started with Roo
HTML5 Games Development by Example Beginner's Guide
HTML5 Games Development by Example Beginner's Guide


Spotlight

Gabe ZichermannGabe Zichermann

Gabe Zichermann is an author, highly rated public speaker, entrepreneur and Chair of the Gamification Summit. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

His book Game-Based Marketing has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His Master Class gives you 3+ hours of hands-on training on how to deliver an engaging, sticky and viral experience to your customers. His newly-released book, Gamification by Design, shows you how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.


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Press Release Archive »

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