March 2022
Intermediate
1h 11m
English
Closed Captioning available in English
Overview
In this video, Carl Gold explains module number 4: Feature Engineering.
The objective of this milestone is:
- Your boss at Manning looks at the results and thinks they’re really good. But they want you to look into a few more things to see if different views of the customer help you understand churn.
- Your boss suggests the following additional customer metrics that they want you to create and see how they relate to churn using the techniques from the previous milestones.
* The total number of customer events in the last 90 days
* The number of distinct products the customer used in the last 90 days
* The total number of actions related to browsing free content
* Total number of actions related to enhanced reading features
* The percentage of actions that include reading an owned book
* The number of downloads the customer makes per unique product
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Watch now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.