December 2020
Intermediate to advanced
504 pages
15h 39m
English
Overview
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
About the Technology
Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave.
About the Book
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention.
What's Inside
About the Reader
For readers with basic data analysis skills, including Python and SQL.
About the Author
Carl Gold is a Senior Data Science Manager for financial startup Migo.money. He has previously worked as Chief Data Scientist for Zuora, the industry-leading subscription management platform. He has a Ph.D. from the California Institute of Technology.
Quotes
This book is a rarity. Lucid, compelling, and even funny. Mandatory reading for anyone running a subscription-based business. Buy a copy for your boss.
- From the Foreword by Tien Tzuo, Founder and CEO of Zuora, Inc.
A must-have weapon. . . . This comprehensive guide provides deep insights on churn analysis with step-by-step examples.
- Kelum Prabath Senanayake, Echoworx
A great exploration of churn, richly packed with theory and great code samples.
- George Thomas, Manhattan Associates
Churns out almost everything related to churn. Packed with lucid language, detailed explanations, and scrutiny of a real-life case study.
- Prabhuti Prakash, Synechro
About the Technology
Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave.
About the Book
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention.
What's Inside
- Calculating churn metrics
- Identifying user behavior that predicts churn
- Using churn reduction tactics with customer segmentation
- Applying churn analysis techniques to other business areas
- Using AI for accurate churn forecasting
About the Reader
For readers with basic data analysis skills, including Python and SQL.
About the Author
Carl Gold is a Senior Data Science Manager for financial startup Migo.money. He has previously worked as Chief Data Scientist for Zuora, the industry-leading subscription management platform. He has a Ph.D. from the California Institute of Technology.
Quotes
This book is a rarity. Lucid, compelling, and even funny. Mandatory reading for anyone running a subscription-based business. Buy a copy for your boss.
- From the Foreword by Tien Tzuo, Founder and CEO of Zuora, Inc.
A must-have weapon. . . . This comprehensive guide provides deep insights on churn analysis with step-by-step examples.
- Kelum Prabath Senanayake, Echoworx
A great exploration of churn, richly packed with theory and great code samples.
- George Thomas, Manhattan Associates
Churns out almost everything related to churn. Packed with lucid language, detailed explanations, and scrutiny of a real-life case study.
- Prabhuti Prakash, Synechro
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.