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The errata list is a list of errors and their corrections that were found after the product was released. If the error was corrected in a later version or reprint the date of the correction will be displayed in the column titled "Date Corrected".

The following errata were submitted by our customers and approved as valid errors by the author or editor.

Color key: Serious technical mistake Minor technical mistake Language or formatting error Typo Question Note Update

Version Location Description Submitted By Date submitted Date corrected
Printed, PDF, ePub, Mobi, Safari Books Online, Other Digital Version
Page viii
3rd paragraph

Please exchange the word: "century" with "decade".

Lutz Finger
Lutz Finger
Jan 29, 2014 
Printed, PDF, ePub

3rd paragraph of Chapter 3 "Public Relations" mentions "James E. Gruning".

This should be "James E. Grunig".

Note from the Author or Editor:
Thanks for spotting this. That is absolutely correct. The "n" got into his name every time. Thus we will need to correct the word: Grunig (without 'n') on page:

67 (2 match), 68, 95, 285, 297

Anonymous  Mar 03, 2014 
Safari Books Online
"BETTER TECHNOLOGY" section of the "The Data Focus" part of the Introduction

Propose changing "throught" to "through"

Dan  Jul 14, 2015 
Printed, PDF, ePub
Page 80

Steve Knox was the CEO of Tremor, a company owned by P&G, he wasn't the CEO of P&G.

Note from the Author or Editor:
This is correct. We will change the text on page 80 to:

Steve Knox, CEO of Tremor at Procter & Gamble, called [...]

thanks lutz

Anonymous  Feb 18, 2014