Designing Products People Love

Errata for Designing Products People Love

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The errata list is a list of errors and their corrections that were found after the product was released. If the error was corrected in a later version or reprint the date of the correction will be displayed in the column titled "Date Corrected".

The following errata were submitted by our customers and approved as valid errors by the author or editor.

Color key: Serious technical mistake Minor technical mistake Language or formatting error Typo Question Note Update

Version Location Description Submitted By Date submitted Date corrected
Printed, PDF, ePub, Mobi,
Page 33, 49
page 33, 3rd paragraph; page 49, last paragraph

I used "penultimate" instead of "ultimate" in two locations:

PAGE 33:
The PENULTIMATE example at the time was the 1936 Chrysler Airflow, a car that had millions of dollars sunk into its production and advertis- ing. Yet it was a major failure for the company, because “the public’s taste and acceptance had not been accurately assessed.

PAGE 49:
For the PENULTIMATE cautionary tale about the pitfalls of asking people what they think instead of observing what they do, research Margaret Mead and the controversy surrounding her study in the book Coming of Age in Samoa.

Scott Hurff
Scott Hurff
Jan 08, 2016