How early should I start pitching my video game?
Is there such a thing as pitching your video game to journalists too early or too late? A real-life video game and technology journalist answers these questions and more.
A strong pitch can mean the difference between being noticed and being ignored, but timing is critical too. Video game journalist Jason Imms explains how to avoid common pitfalls and increase the chance of your game being covered, the best timing to kick off a marketing campaign, the inherent risks in announcing late, and what to include in crowdfunding campaigns.