July 2015
Intermediate to advanced
4 pages
16m
English
article
Why Corporate Social Responsibility Isn't a Piece of Cake
by José Carlos Marques, Henry Mintzberg
Overview
Relying on the familiar clichés — “doing well by doing good,” finding “win-win solutions” and being a “good corporate citizen” — accomplishes little in the bigger scheme of things. In fact, these platitudes sometimes encourage corporate social irresponsibility.
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