July 2021
Beginner to intermediate
6 pages
12m
English
article
Fast-Track Data Monetization With Strategic Data Assets
by Barbara H. Wixom, Gabriele Piccoli, Joaquin Rodriguez
Overview
Unlike traditional company assets that will deteriorate or be depleted over time, data can be reused and recombined freely without degradation. Increasing the liquidity — the ease of data asset reuse and recombination — of strategic data is the first step to data monetization. The authors describe how the efforts of a financial services firm and three other organizations to facilitate the recurring reuse and recombination of strategic data assets are paying off.
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