July 2021
Beginner to intermediate
6 pages
12m
English
article
Fast-Track Data Monetization With Strategic Data Assets
by Barbara H. Wixom, Gabriele Piccoli, Joaquin Rodriguez
Content preview from Fast-Track Data Monetization With Strategic Data Assets
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Fast-Track Data Monetization With Strategic Data Assets
To monetize data, companies must first create strategic data assets that can be reused and recombined for new value creation.
For years, using more data to make better decisions has been the holy grail for global companies, and most of them aim to treat data as a strategic asset. But new research from the MIT Center for Information Systems Research (CISR) has found that future-ready companies have greater ambition regarding their data. These organizations strive to maximize their data monetization outcomes by pervasively improving processes to do things better, cheaper, and faster; wrapping products with analytics ...
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