June 2022
Intermediate to advanced
7 pages
17m
English
article
Unlock the Power of Purpose
by Álvaro Lleó de Nalda, Alex Montaner, Amy C. Edmondson, Phil Sotok
Overview
To benefit from corporate purpose, leaders need a deliberate, sustained approach to implementing it. The Purpose Strength Framework provides a set of three processes for doing so: purpose knowledge (ensuring that employees understand the purpose and its connection to business strategy), purpose internalization (connecting the purpose with employees’ values), and purpose contribution (measuring how the company has fulfilled its purpose and identifying how it can continue to do so).
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