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Do Consumers See Your Business as a Force for Good?
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Do Consumers See Your Business as a Force for Good?

by Cynthia E. Clark
July 2023
Beginner
7 pages
13m
English
MIT Sloan Management Review

Overview

A Bentley University and Gallup survey on businesses’ role in making a positive impact on society and the environment found that despite some differences across demographics, overall consumers feel that companies should take action to minimize their environmental impact — but that large companies in particular aren’t doing enough. The author suggests several actions companies can take to improve their environmental sustainability performance.

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Publisher Resources

ISBN: 53863MIT65118