October 2025
Intermediate to advanced
8 pages
25m
English
article
Integrate Sustainability and Innovation to Find New Opportunities
by Ivanka Visnjic, Felipe Monteiro, Michael Tushman, Ernesto Ciorra
Overview
Companies that think about sustainability as an opportunity for innovation and growth instead of a compliance problem find ways to overcome challenges in balancing performance metrics with environmental objectives. Five innovation practices can help: reframing sustainability as a growth opportunity, partnering with mission-aligned users, seeking new collaborators, thinking long term about future needs, and creating stakeholder coalitions.
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