October 2025
Intermediate to advanced
8 pages
25m
English
article
Integrate Sustainability and Innovation to Find New Opportunities
by Ivanka Visnjic, Felipe Monteiro, Michael Tushman, Ernesto Ciorra
Content preview from Integrate Sustainability and Innovation to Find New Opportunities
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Integrate Sustainability and
Innovation to Find New
Opportunities
Five common innovation practices can help leaders pursue sustainability as a
growth strategy.
By Ivanka Visnjic, Felipe Monteiro, Michael Tushman, and Ernesto Ciorra
A SUSTAINABILITY-FOCUSED BUSINESS
strategy often requires solutions that do not yet exist.
The ambitious bets that companies make on the future,
such as decarbonizing their operations, can seem out of
reach and require innovation to make tangible progress.
Yet, sustainability-driven innovators face two inter-
connected challenges. First, innovation and product
development teams are increasingly required to incor-
porate sustainability criteria without compromising
product performance, particularly ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.