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Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love
book

Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love

by Brian D. Till, Donna Heckler
February 2010
Intermediate to advanced
10 pages
13m
English
Pearson

Overview

This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....

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Publisher Resources

ISBN: 9780132143233