book

Creating Web Sites Bible, Third Edition

Name: Creating Web Sites Bible, Third Edition
ISBN: 9780470223635

by Phillip Crowder, David A. Crowder

June 2008

Intermediate to advanced

854 pages

18h 59m

English

Wiley

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Copyright
About the Authors
Credits
Acknowledgments
Introduction
Who Should Read This BookHow This Book Is OrganizedPart I: Laying the FoundationPart II: The BasicsPart III: Advanced Design FeaturesPart IV: Making It Look ProfessionalPart V: Transitioning to the Future: XHTML, XML, and AjaxPart VII: Images on the WebPart VII: Cashing in on eCommercePart II: Keeping Your Site FreshConventions and FeaturesWhat's on the Companion Web Site/CDMinimum RequirementsWhere to Go from Here
I. Laying the Foundation
1. The Basics of Building Web Pages and Sites
1.1. Web Browsers1.2. Web Pages1.3. Web Sites1.4. Analyzing Web Site Types1.4.1. Personal home pages1.4.2. Informational sites1.4.3. Organizational sites1.4.4. Political Sites1.4.5. Commercial sites1.5. Understanding Internet Demographics1.5.1. Finding good information1.5.2. Surveying site visitors1.6. Determining Your Approach1.6.1. Focusing on goals1.6.2. Deciding on complexity levels1.6.2.1. Living and dying on the edge1.6.2.2. Staying deliberately obsolete1.6.3. Establishing a budget1.7. Dos and Don'ts of Web Site Development1.7.1. Tips for good Web sites1.7.2. Top ways to have bad sites1.8. Summary
2. Popular Web Design Tools
2.1. Adobe Creative Suite 3 (CS3)2.1.1. Photoshop2.1.2. Dreamweaver2.1.3. Illustrator2.1.4. Flash Professional2.1.5. Photoshop Extended2.1.6. Fireworks2.1.7. Acrobat2.1.8. Contribute2.2. Freeware and Shareware2.2.1. Image-editing programs2.2.2. Image-creation programs2.2.3. Other graphics-related applications2.3. Designing for the Mobile Web2.3.1. Background for Mobile Web design2.3.2. Current difficulties with Web usage on mobile devices2.3.3. Future of the Mobile Web2.4. Summary
II. The Basics
3. History and Development of the Internet and HTML
3.1. Origins of the Internet3.1.1. Emergence of packet switching and ARPANET3.1.2. Evolution of Ethernet3.1.3. Public emergence of the Internet3.1.4. Emergence of hypertext3.2. Development and Evolution of HTML3.2.1. Hypercard3.2.2. HTML3.2.3. Future trends in HTML3.2.4. The Arrival of XHTML3.3. Summary

4. HTML Building Blocks
4.1. Creating a Web Page Using HTML4.2. Head and Body Sections4.2.1. <head> section4.2.1.1. Comments4.2.1.2. Titles, Metatags, and Functions4.2.2. <body> section4.3. Block-Level Elements4.3.1. Head4.3.2. Title4.3.3. Body4.3.4. Inline elements4.3.5. Paragraphs4.3.6. Unordered lists4.3.7. Ordered lists4.3.8. Definition lists4.3.9. Heading tags4.4. HTML Tools4.4.1. Link checkers4.4.2. Code validators4.4.3. Compatibility testers4.4.4. Authoring tools4.4.4.1. Text editors4.4.4.2. HTML editors4.4.4.3. WYSIWYG programs4.4.4.4. Word processors4.4.4.5. Exceptions to the rule4.5. Designing a Simple Web Page4.6. Logical and Physical Elements4.6.1. Physical tags4.6.2. Logical tags4.6.3. Incorporating logical and physical tags4.7. Special Characters and Encoding Schemes: ASCII and Unicode4.8. Element Quick Reference4.9. Summary
5. Links, Hotspots, and Web Site Navigation
5.1. Example Web Site5.2. Internal Links with Anchor Tags5.3. Developing a Sample Web Site5.3.1. Navigating within your Web site5.3.2. Links between pages of a site5.3.3. Creating Web Pages for Family and Sports5.3.4. Creating the Family page5.3.5. Creating the Sports and Schools sections5.4. Absolute and Relative Paths5.4.1. Locking relative URLs with the BASE element5.5. Previous and Next Links5.6. External Links5.6.1. Getting hypertext references right5.6.2. Creating internal links with local anchors5.6.3. Sending e-mail with mailto links5.6.4. Other types of links5.6.5. Linking via images5.6.6. Linking via Image Maps5.7. Storyboarding5.8. Links Quick Reference5.9. Summary
6. The Elements of Color and Images In Web Pages
6.1. Setting Color Attributes6.1.1. Changing color settings6.1.2. Setting background colors6.1.3. Specifying foreground colors6.1.4. Changing link colors for your browser6.2. Using the Three C's: Complement, Contrast, and Coordination6.2.1. Choosing complementary colors6.2.2. Ensuring contrast and visibility6.2.3. Coordinating color schemes6.2.4. Understanding color warmth6.3. Using Color Names and Hex Numbers6.3.1. Decoding RGB triplets6.3.2. Facing limitations of named colors6.3.3. Using color pickers6.4. Popular Graphics Formats6.4.1. Graphics Interchange Format (GIF)6.4.1.1. Transparent GIFs6.4.1.2. Animated GIFs6.4.2. Joint Photographic Experts Group (JPEG, or JPG)6.4.3. Portable Network Graphics (PNG)6.5. Setting Background and Foreground Color6.5.1. Coding for background6.5.2. Coding for foreground (text)6.6. Adding Background Images6.6.1. Calculating sizes for tiling6.6.2. Dealing with "sidebar" backgrounds6.6.3. Checking seamlessness6.6.4. Avoiding busy backgrounds6.6.5. Choosing color and contrast6.7. Adding Images6.7.1. Coding for images using some CSS styles6.8. Aligning Images6.8.1. Aligning multiple images6.8.2. Setting margins6.8.3. Setting borders6.9. Setting Image Size6.9.1. Using the height and width attributes6.10. Solving Image Problems6.10.1. Using thumbnail images to speed up page downloads6.10.2. Embedding special fonts6.11. Quick Reference6.12. Summary
7. Text Formatting
7.1. Fonts7.2. Customizing Text with Character Styles7.2.1. Italicizing text7.2.2. Bolding text7.2.3. Preformatting text7.2.4. Adding superscripts and subscripts using HTML and CSS7.2.5. <span> and <div>7.3. Using the FONT and BASEFONT Elements7.3.1. Specifying a size7.3.2. Font size options and inline styles7.3.3. Scalability and absolute measurement7.3.4. Using relative size in standard HTML coding7.3.5. Comparing font size with heading size7.3.6. Overriding default font faces7.3.7. Coloring text7.3.8. Using fonts with style7.4. Aligning and Indenting Text7.4.1. Dealing with deprecation7.4.2. Indenting with BLOCKQUOTE7.5. Choosing Character Sets7.6. Using Special Characters and Entities7.7. Summary
III. Advanced Design Features
8. Harnessing the Power of Tables
8.1. Adding Tables and Setting Table Size8.2. Managing Borders8.2.1. Frames and rules8.3. Using Padding and Spacing8.4. Aligning Tables and Cell Contents8.4.1. Setting horizontal alignment8.4.1.1. Using tables with forms8.4.1.2. Using tables with sidebar images8.4.2. Setting vertical alignment8.4.3. Preventing word wrap8.5. Spanning Rows and Columns8.6. Working with Images and Color8.6.1. Specifying background images8.6.2. Specifying background colors8.7. Tables Quick Reference8.8. Summary
9. Organizing Your Site with Frames
9.1. Designing Frame Layouts9.1.1. Analyzing functional needs9.1.2. Creating navigation layouts9.1.3. Setting up action or result layouts9.2. Creating Framesets9.2.1. Setting columns and rows9.2.2. Mixing pixel, percentage, and relative sizing9.2.3. Preventing resizing9.2.4. Specifying frame names and contents9.2.5. Nesting framesets9.2.6. Adding NOFRAMES content9.3. Setting Targets for Your Links9.3.1. Targeting custom-named frames9.3.2. Base target element9.3.3. Expandable and collapsible list9.3.4. Using reserved frame names9.4. Customizing Frame Borders and Margins9.4.1. Setting border width9.4.2. Handling border colors9.4.3. Setting margin width9.5. Setting Scroll Bar Options9.5.1. Alternatives to framesets and frames9.5.1.1. Iframes9.5.1.2. Server-side includes9.5.1.3. XML and XSL9.6. Avoiding Frame Problems9.6.1. Making sure that you have enough frames9.6.2. Adding foreign elements9.6.3. What size is the user's screen?9.6.4. Using too many frames9.6.5. Providing backup navigation9.7. Frames Quick Reference9.8. Summary
10. Getting Input with Forms
10.1. Adding Forms10.1.1. The INPUT element10.1.2. Naming elements10.2. Getting Short Data with Text Boxes10.2.1. Setting box size10.2.2. Defining the maximum length of input10.2.3. Prefilling a text box10.2.4. Locking content with readonly and disabled10.3. Gathering Information with Text Areas10.3.1. Sizing text areas10.3.2. Setting wordwrap10.3.3. Setting default contents10.4. Making Choices with Check Boxes and Option Buttons10.4.1. Adding check boxes10.4.2. Grouping option buttons10.4.3. Setting a default choice10.5. Saving Space with the SELECT and OPTION Elements10.5.1. Specifying values10.5.2. Setting menu types10.5.3. Allowing multiple selections10.5.4. Setting a default choice10.6. Using INPUT Buttons10.6.1. Adding the Submit button10.6.2. Adding a Reset button10.6.3. Creating custom buttons10.6.4. Going pictorial with graphical buttons10.7. Using the BUTTON Element10.8. Adding Hidden Fields10.9. Adding Labels10.10. Setting Tab Order10.11. Specifying Access Keys10.12. Submitting the Form10.13. Simple DOM10.14. Summary
IV. Making It Look Professional
11. Adding Multimedia and Other Objects
11.1. Adding Audio11.1.1. Choosing a file type11.1.2. Embedding audio11.1.3. Setting volume11.1.4. Using NOEMBED11.1.5. Finding digital audio sources11.1.5.1. Making your own music11.1.5.2. Buying music11.2. Embedding Video11.2.1. Running a movie11.2.2. Finding digital video sources11.3. Animating with Adobe Flash11.4. Understanding the Flash Layout11.4.1. The Stage11.4.2. Scenes11.4.3. Layers11.4.4. The Timeline11.4.5. The toolbox11.4.6. Adding Audio11.5. Creating Objects11.5.1. Drawing lines with the Line tool11.5.2. Setting stroke characteristics11.5.3. Selecting and deleting objects11.5.4. Making shapes with tools11.5.5. Saving your work11.5.6. Importing art11.5.7. Using the Library panel11.6. Modifying Objects11.6.1. Stretching and distorting objects11.6.2. Grouping Objects11.6.3. Scaling11.6.4. Rotating and skewing11.6.5. Straightening and smoothing11.6.6. Using gradient fills11.6.7. Working with bitmap fills11.7. Working with Text11.7.1. Adding text11.7.2. Choosing fonts11.7.3. Setting font characteristics11.7.4. Creating text effects11.8. Working with Animation Timelines11.8.1. Using frames11.8.2. Assigning keyframes11.8.3. Adding Layers11.8.4. Adding objects to the Layers11.8.5. Converting objects to symbols11.8.6. Creating animation11.8.7. Tweening action11.8.8. Creating more Layer effects11.8.9. Using sound11.8.10. Adding MP3 sound11.8.11. Synchronizing sound and action11.9. Using Advanced Techniques11.9.1. Programming with ActionScript11.9.2. Adding actions11.10. Exporting and Publishing Movies11.10.1. Exporting movies11.10.2. Publishing movies11.10.3. Tips for optimizing your movies11.11. Summary
12. Styling Web Pages with Cascading Style Sheets
12.1. Testing Your Browser12.2. Coping with Browser Support Issues12.3. Cascading Priorities12.3.1. Going inline with the style attribute12.3.2. Embedding with the <style> tag12.3.3. Linking external stylesheets12.4. Redefining HTML Elements12.5. Assigning Classes12.6. Using IDs12.7. Defining Nested Elements with Contextual Selectors12.7.1. Cool effects with CSS12.8. Consulting the CSS Reference12.8.1. CSS1 properties12.8.1.1. background12.8.1.2. background-attachment12.8.1.3. background-color12.8.1.4. background-image12.8.1.5. background-position12.8.1.6. background-repeat12.8.1.7. border12.8.1.8. border-color12.8.1.9. border-style12.8.1.10. border-top, border-right, border-bottom, border-left12.8.1.11. border-width12.8.1.12. border-top-width, border-right-width, border-bottom-width, border-left-width12.8.1.13. clear12.8.1.14. color12.8.1.15. display12.8.1.16. float12.8.1.17. font12.8.1.18. font-family12.8.1.19. font-size12.8.1.20. font-style12.8.1.21. font-variant12.8.1.22. font-weight12.8.1.23. height12.8.1.24. letter-spacing12.8.1.25. line-height12.8.1.26. list-style12.8.1.27. list-style-image12.8.1.28. list-style-position12.8.1.29. list-style-type12.8.1.30. margin12.8.1.31. margin-top, margin-right, margin-bottom, margin-left12.8.1.32. padding12.8.1.33. padding-top, padding-right, padding-bottom, padding-left12.8.1.34. text-align12.8.1.35. text-decoration12.8.1.36. text-indent12.8.1.37. text-transform12.8.1.38. vertical-align12.8.1.39. white-space12.8.1.40. width12.8.1.41. word-spacing12.8.2. CSS2 properties12.8.2.1. azimuth12.8.2.2. background12.8.2.3. background-attachment12.8.2.4. background-color12.8.2.5. background-image12.8.2.6. background-position12.8.2.7. background-repeat12.8.2.8. border12.8.2.9. border-collapse12.8.2.10. border-color12.8.2.11. border-spacing12.8.2.12. border-style12.8.2.13. border-top, border-right, border-bottom, border-left12.8.2.14. border-top-color, border-right-color, border-bottom-color, border-left-color12.8.2.15. border-top-style, border-right-style, border-bottom-style, border-left-style12.8.2.16. border-top-width, border-right-width, border-bottom-width, border-left-width12.8.2.17. border-width12.8.2.18. bottom12.8.2.19. caption-side12.8.2.20. clear12.8.2.21. clip12.8.2.22. color12.8.2.23. content12.8.2.24. counter-increment12.8.2.25. counter-reset12.8.2.26. cue12.8.2.27. cue-after12.8.2.28. cue-before12.8.2.29. cursor12.8.2.30. direction12.8.2.31. display12.8.2.32. elevation12.8.2.33. empty-cells12.8.2.34. float12.8.2.35. font12.8.2.36. font-family12.8.2.37. font-size12.8.2.38. font-size-adjust12.8.2.39. font-stretch12.8.2.40. font-style12.8.2.41. font-variant12.8.2.42. font-weight12.8.2.43. height12.8.2.44. left12.8.2.45. letter-spacing12.8.2.46. line-height12.8.2.47. list-style12.8.2.48. list-style-image12.8.2.49. list-style-position12.8.2.50. list-style-type12.8.2.51. margin12.8.2.52. margin-top, margin-right, margin-bottom, margin-left12.8.2.53. marker-offset12.8.2.54. marks12.8.2.55. max-height12.8.2.56. max-width12.8.2.57. min-height12.8.2.58. min-width12.8.2.59. orphans12.8.2.60. outline12.8.2.61. outline-color12.8.2.62. outline-style12.8.2.63. outline-width12.8.2.64. overflow12.8.2.65. padding12.8.2.66. padding-top, padding-right, padding-bottom, padding-left12.8.2.67. page12.8.2.68. page-break-after12.8.2.69. page-break-before12.8.2.70. page-break-inside12.8.2.71. pause12.8.2.72. pause-after12.8.2.73. pause-before12.8.2.74. pitch12.8.2.75. pitch-range12.8.2.76. play-during12.8.2.77. position12.8.2.78. quotes12.8.2.79. richness12.8.2.80. right12.8.2.81. size12.8.2.82. speak12.8.2.83. speak-header12.8.2.84. speak-numeral12.8.2.85. speak-punctuation12.8.2.86. speech-rate12.8.2.87. stress12.8.2.88. table-layout12.8.2.89. text-align12.8.2.90. text-decoration12.8.2.91. text-indent12.8.2.92. text-shadow12.8.2.93. text-transform12.8.2.94. top12.8.2.95. unicode-bidi12.8.2.96. vertical-align12.8.2.97. visibility12.8.2.98. voice-family12.8.2.99. volume12.8.2.100. white-space12.8.2.101. widows12.8.2.102. width12.8.2.103. word-spacing12.8.2.104. z-index12.9. Using Stylesheet-Creation Programs12.10. Interesting CSS Sites12.11. Adding Layers12.11.1. Using CSS positioning properties12.11.2. Going with the flow12.11.3. Choosing absolute or relative positioning12.11.4. Nested elements12.11.5. Overlapping Layers12.11.6. Stacking layers with z-order12.11.7. Using transparency and background color12.12. Clipping Layer Content12.12.1. Visibility of layers12.13. Handling Large Elements with Overflow Attributes12.13.1. Visible overflow12.13.2. Hidden overflow12.13.3. Scroll bars12.14. CSS and Layers Quick Reference12.15. Summary
13. Making Dynamic Pages with JavaScript
13.1. Trying Out JavaScript13.2. Understanding JavaScript13.2.1. Working with variables, constants, and literals13.2.1.1. Constant13.2.1.2. Declaring variables13.2.1.3. Naming variables and constants13.2.1.4. Assigning different values13.2.1.5. Value types13.2.2. Affecting values with operators13.2.2.1. Comparison operators13.2.2.2. Arithmetic operators13.2.2.3. Logical operators13.2.2.4. Assignment operators13.2.2.5. Strings13.2.3. Adding statements using event handlers13.2.3.1. Using the <SCRIPT> tag13.2.3.2. Understanding the double slash (//) comment marker13.2.3.3. Including comments13.2.3.4. Processing statements13.2.3.5. Resetting form value13.2.4. Combining statements into functions13.2.4.1. Calling a function13.2.4.2. Calling a statement13.2.4.3. Understanding the scope of variables13.2.5. Making choices with If and If ... Else13.2.6. Going in loops13.3. Using Events to Trigger Scripts13.3.1. Triggering on page loads and unloads13.3.2. Reacting to mouse movements13.3.3. Clicking and double-clicking13.3.4. Pressing and releasing keys13.4. Seeing Elements as Objects13.4.1. Understanding properties13.4.2. Working with methods13.5. Form Validation13.6. Examining Browser Compatibility13.7. JavaScript Quick Reference13.8. Summary
14. Putting It on the Web
14.1. Getting Your Domain Name14.1.1. Choosing a domain name14.1.2. Picking a registrar14.1.3. Coping with registration pitfalls14.1.3.1. Signing up for multiple years at a discount14.1.3.2. Why does it take so long?14.2. Finding a Web Hosting Provider14.2.1. Picking the right Web server14.2.2. Determining your space needs14.2.3. Choosing a nonvirtual, virtual, dedicated, or co-located server14.2.3.1. Nonvirtual hosting14.2.3.2. Virtual Web hosting14.2.3.3. Dedicated servers14.2.3.4. Co-located servers14.2.4. Balancing price-service ratios14.2.5. Investigating Web space providers14.3. Testing Responsiveness to Your Needs14.3.1. Obtaining customer service14.3.2. Assessing technical support14.4. Avoiding Common Provider Scams14.4.1. Thinking like a crook14.4.2. Suffering domain name theft14.4.3. Getting "unlimited" traffic or space14.4.4. Rushing deadlines for special deals14.5. Exploring Bells and Whistles14.5.1. Getting extra e-mail accounts14.5.2. Redirecting messages14.5.3. Using autoresponders to provide information14.5.4. Getting visitor statistics14.5.5. Using control panels to set site options14.5.6. Becoming a reseller14.6. Uploading Your Pages14.6.1. Transferring with FTP14.6.2. Uploading with Web browsers via HTTP14.7. Web Posting Quick Reference14.8. Summary
V. Transitioning to the Future: XHTML, XML, and Ajax
15. XHTML
15.1. A Quick Review of HTML15.2. Enter XHTML15.3. Transitioning to XHTML 1.015.3.1. Document Type Definitions (DTDs)15.3.1.1. Transitional15.3.1.2. Strict DTD15.3.1.3. Frameset15.3.1.4. DTD templates15.3.2. Making HTML compliant with XML15.3.3. Contrasting XHTML with HTML 4.015.3.4. Modules15.3.5. Frowned-upon practices in older HTML syntax15.4. Creating an XHTML Document15.4.1. Namespace15.4.2. CDATA and PCDATA15.4.3. White space15.5. Code Validation in an XHTML Document15.6. Making Your Site Mobile with WAP/WML15.7. What is WML?15.7.1. Dealing with WML15.7.2. WML Tags15.7.3. Shuffling the cards15.8. Interacting with Users15.8.1. Forms in WML15.8.2. Specifying the format15.8.3. Specifying required values15.8.4. Menus à la card15.8.5. Multiple-choice menus15.8.6. Differences between HTML lists and WML lists15.9. Transforming XHTML into WML15.10. WML Web Sites15.11. Summary
16. Designing with XML
16.1. Designing with XML16.1.1. XML Rules16.1.2. Getting different XML vocabularies to work together – namespaces16.1.3. Classifying content versus defining presentation16.1.4. Specifying a CSS16.1.5. Specifying an XSL stylesheet16.1.6. Similarities to a programming language16.1.7. Defining the structure of an XML document16.1.8. Customizing tags16.1.9. More on DTD16.2. Schemas16.2.1. string and numeric data types16.2.2. Date and time data types16.2.3. Primitive data types16.2.4. Schema format16.3. XML Web Sites16.4. Summary
17. Ajax
17.1. XMLHttpRequest17.1.1. XMLRequest in Switch Format Case 017.1.2. XMLRequest in Switch Format Case 117.1.3. XMLRequest in Switch Format Case 217.1.4. XMLRequest in Switch Format Case 317.1.5. XMLRequest in Switch Format Case 417.1.5.1. PHP code17.1.6. Making an XMLHttpRequest17.2. DOM 3 Specifications for IDL Node Interface17.3. Ajax and the Mobile Web17.4. Ajax Quick Reference17.5. Summary
VI. Images on the Web
18. Finding, Creating, and Enhancing Images on the Web
18.1. Exploring Graphics File Types18.1.1. GIF18.1.2. JPEG18.1.3. PNG18.1.4. Comparing the three18.2. Choosing Image-Editing Tools18.2.1. Photoshop18.2.2. Fireworks18.2.3. Painter X18.2.4. Paint Shop Pro18.2.5. Xara18.3. Modifying Images18.3.1. Cropping18.3.1.1. Photoshop18.3.1.2. Fireworks18.3.1.3. Painter18.3.1.4. Paint Shop Pro18.3.2. Resizing and resampling18.3.2.1. Photoshop18.3.2.2. Fireworks18.3.2.3. Painter18.3.2.4. Paint Shop Pro18.3.3. Rotating and flipping18.3.3.1. Photoshop18.3.3.2. Fireworks18.3.3.3. Painter18.3.3.4. Paint Shop Pro18.3.4. Sharpening and blurring18.3.4.1. Photoshop18.3.4.2. Fireworks18.3.4.3. Painter18.3.4.4. Paint Shop Pro18.3.5. Applying artistic effects filters18.3.5.1. Photoshop18.3.5.2. Fireworks18.3.5.3. Painter18.3.5.4. Paint Shop Pro18.4. Using 3D Graphics Programs18.4.1. Poser18.4.2. Bryce18.4.3. trueSpace18.5. Getting Free Images off the Web18.5.1. Finding public domain photographs18.5.2. Downloading free artwork18.5.3. Finding suitable artists18.5.4. Using stock photographs18.6. Avoiding Legal Problems18.6.1. Using copyrighted material18.6.2. Respecting trademarks18.7. Summary
VII. Cashing in on eCommerce
19. Setting Up Your Store
19.1. Choosing Your eCommerce Setup19.1.1. Single-product sites and specialty stores19.1.2. General stores19.1.2.1. Online superstores19.1.2.2. Online computer stores19.1.3. Service sites19.1.4. Shopping malls19.1.5. Affiliate stores19.2. Setting Up Shopping Carts19.2.1. Addressing concerns about security19.2.2. Joining mall-provided programs19.2.3. Getting commercial programs19.2.4. Using open source programs19.3. Taking Payments19.3.1. Credit and debit cards19.3.2. Watching out for chargebacks19.3.3. Checks19.3.4. E-cash19.3.5. Establishing return and refund policies19.3.6. Setting up an affiliate store19.4. Utilizing Internet Buying Patterns19.5. Updating Your Site19.6. Keeping Your Site Fresh19.6.1. Using incremental uploads19.6.2. Establishing a schedule19.6.3. Finding new material19.6.4. Having your visitors provide material19.7. Adding Extra Value19.7.1. Producing newsletters and e-zines19.7.2. Writing product reviews19.7.3. Creating tutorials19.8. Summary
20. Using Advertising
20.1. Advertising with Google and Other Search Engines20.1.1. Advertising with Google20.1.2. Advertising with other search engines20.1.3. Advertising with banners20.2. Working with Advertisement Agencies20.2.1. Finding an Internet advertisement agency20.2.2. Working with affiliates20.3. Promoting Your Site20.4. Exploiting Search Engines20.4.1. Understanding robots and spiders20.4.2. Submitting your site20.4.3. Keeping your site searchable20.4.3.1. TITLE20.4.3.2. META20.4.3.3. ALT20.4.4. Pulling it all together20.4.5. Ranking20.4.6. Portals20.4.7. Blocking search engines20.5. Working the Web Directories20.5.1. Ranking in a directory20.5.2. Registering with the major sites20.5.3. Listing on free-for-all link pages20.6. Issuing Press Releases20.6.1. Saying the right thing20.6.2. Finding e-mail addresses20.6.3. Formatting the e-mail-to use HTML or just plain text?20.7. Setting Up Reciprocal Links20.8. Evaluating Banner Exchanges20.8.1. Building the banner20.8.2. Design do's and don'ts20.8.3. Multimedia ads20.8.4. Banner exchanges20.8.5. Traditional advertising20.9. Investigating Alternative Approaches20.9.1. E-mail advertising20.9.2. Amassing a mailing list20.9.3. Sending newsletters20.10. Summary
21. Covering All the Bases
21.1. Using Domain Names and Trademarks21.1.1. Domain name disputes21.1.2. Anti-Cybersquatting Consumer Protection Act21.1.3. Researching domain names online21.1.4. Maintaining your domain name21.1.5. Researching trademarks online21.2. Soothing Common Fears21.2.1. Publicizing your security21.2.2. Creating a privacy policy21.3. Establishing Policies for Returns21.4. Investigating Alternative Approaches21.4.1. Accepting advertising21.4.2. Optimize your site for search engines21.5. Summary
VIII. Keeping Your Site Fresh
22. Maintaining Your Site
22.1. Testing Your Site22.1.1. Visit your site as a stranger22.1.2. Finding outside testers22.1.3. Evaluating input from testers and visitors22.2. Coping with Visitors Changing Your Site22.2.1. Browser preference settings22.3. Maintaining Consistency on Your Site22.3.1. Visitor comfort22.3.2. Common maintenance tasks22.3.3. Site improvement tools22.3.4. Server monitors22.4. Summary
23. RSS
23.1. Origin of RSS23.2. NASA Page with Links to RSS Feeds23.3. RSS Quick Reference23.4. Summary
24. Blogging
24.1. The World of Blogging24.2. Using Blogger24.2.1. A brief history of Blogger24.2.2. Setting up your blog on Blogger24.2.2.1. Entering initial information into Blogger24.2.2.2. Choosing your title and blog address24.2.2.3. Use a template for your blog's look24.2.3. Adding to your blog24.2.3.1. Posting24.2.3.2. Other Blogger options24.3. Alternative Blogging Tools24.3.1. AOL's Hometown24.3.2. blogs.com and TypePad24.3.3. LiveJournal24.3.4. Radio UserLand24.3.5. Blogging add-ons24.4. Integrating Blogging24.4.1. Blogging as a writing style24.4.2. Integration by reference24.4.3. Full integration24.5. Summary

Overview

Updated for the most recent tools, techniques, and standards for creating cutting-edge Web sites for businesses or personal use, this book is one-stop shopping for HTML, JavaScript, CSS, tables, forms, Flash, and more
Brand-new chapters cover Ajax, Adobe CS3 tools, RSS, and blogging tools
Hands-on guidance and expert advice dive into such topics as creating and editing images and graphics, adding multimedia elements (e.g., Flash animations, audio, and video), creating stores for Yahoo! and Amazon.com, designing auction pages for eBay, and building blogs

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