May 2012
Intermediate to advanced
393 pages
10h 29m
English
book
The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
by Bart Weller, Lori Calcott
Overview
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.
Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
Geo-targeting, distribution, and placement of ads
Advanced account management and budget strategies
Keywords, metrics, and ROI management
Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
Mobile marketing implementations and strategies
Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
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