book

Digitizing Talent

Name: Digitizing Talent
Author: Jessica Miller-Merrell
ISBN: 9781586444358

by Jessica Miller-Merrell

December 2022

Intermediate to advanced

312 pages

7h 35m

English

SHRM - Kogan Page

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Contents
Acknowledgments
Introduction
Chapter 1
The Power of DigitalThe Role and Responsibility of Digital for RecruitingHow I Got HereWhat to Expect in This Book
Chapter 2
Recruiting Revolution or EvolutionThe History of Talent and RecruitingWhy Talent Reigns SupremeHow to Measure TalentIntroducing the Intellectual Capital Index
Chapter 3
The Trust EconomyUnderstanding Trust OnlineUnderstanding Your AudienceYour Employee Value PropositionMethods of Research: Employee ExperienceHow Building Your Employer Brand in a Trust Economy WorksResponse Templates
Chapter 4
Demystifying DigitalWhat Is Digital Recruiting?Who’s on Social Media in 2022Which Social Media Channels Should We Use?All the Social Media ChannelsSecret Weapons for Sourcing CandidatesYour Company Career WebsiteCareer Site Navigation Best PracticesCareer Site Landing Pages
Chapter 5
Employer Brand BasicsWhy Do I Need an EVP?Creating Your EVPExamples of EVP StatementsThe Role of Employer Branding in Digital RecruitingHow to Get Started with Marketing Your Employer BrandThe Talent FunnelShifting the Focus of Your EVP from Company to Employee
Chapter 6
Mobile, Mobile EverywhereWhy Mobile Matters in HR and RecruitingThree Pillars of Mobile RecruitingHow We Use Mobile as Consumers versus Candidates: The Case for Mobile-First DevelopmentTexting as a Recruitment Marketing ChannelOther Mobile Recruiting Applications and Technologies That Are Driving AdoptionMobile and Gamification of the Apply Process
Chapter 7
Job Seeker and Candidate TargetingProactive versus Reactive RecruitingThe Job Boards of Yesterday and TodayWhat Social Media Has Become to Recruiters and CandidatesFacebook Job PostingsCan We Still Get Something for Nothing?How We Find Candidates in a Crowded Digital MarketplaceWhat Is Programmatic Advertising and Why Should It Matter?The Best Source of Hire: Employee ReferralsSix Keys to Maintaining a Great Alumni NetworkCandidate Communities Are Built on Trust

Chapter 8
Making Digital Recruiting Accessible and InclusiveHow Recruiting Candidates with Disabilities Can Benefit Your CompanyAttracting Diverse Job Candidates in a Digital LandscapeWhy Accessibility MattersWhat Accessibility Looks Like in PracticeAccessibility and WCAG Guidelines
Chapter 9
Compliance, Diversity, Privacy, and RiskOffice of Federal Contract Compliance Programs ComplianceWhen, What, and How Things Changed for Federal ContractorsHiring Benchmarks for Diversity, Equity, and InclusionEmployment and Hiring DiscriminationHiring Discrimination and the Gig EconomyAge Discrimination, Company Liability, and Age BiasPrivacy Concerns and How They Factor into Digital RecruitingHow the EU’s General Data Protection Regulations Affect Hiring and Recruiting (Everywhere)Are You Hiring Humans?Online Privacy and How It Impacts RecruitingHIPAA Laws in Human ResourcesOther Risks in the Online EraWhat Can HR Do to Mitigate the Risk of a Data Breach?Social Media Policies and Expectations
Chapter 10
Business Outcomes and SuccessThe Path of Least ResistanceMetrics Can Turn Recruitment from Cost Center to Revenue CenterMaking a Recruiting Business Case for LeadershipHow Google Analytics Focuses Your Recruitment and Hiring Efforts OnlineUsing NPS Data for Recruiting and Candidate ExperienceImportant HR Metrics: Source-of-Hire
Chapter 11
Artificial Intelligence and Other New Recruiting TechnologyTrends in Intelligent Recruiting TechnologyRecruiting Technology, Venture Capital, and Technology AdoptionWhat We Expect from a Modern ATSHow HR Buys HR TechnologyArtificial Intelligence Basics in HRArtificial Intelligence, Chatbots, and HRRecruitment Marketing PlatformsArtificial Intelligence and Programmatic AdvertisingFinally, Fool Me Once . . .
Conclusion: Workplace 2040
Building Workforce 2040Investing in STEM (Science, Technology, Engineering, and Mathematics)
Notes
Index
About the Author
About SHRM Books

Overview

Learn how to attract top talent with digital recruiting strategies tailored for today's competitive market.

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