December 2022
Intermediate to advanced
312 pages
7h 35m
English
Chapter 4
Demystifying Digital
Social media isn’t just for teenagers sending Snapchats or posting pics to Instagram. The audience for social media spans baby boomers to Gen Z—and these are your target candidates. The business case for digital recruitment goes far beyond your social channels and posting jobs on LinkedIn. This chapter focuses on dispelling myths, and explains how digital can help you reach hidden talent communities, including diverse and passive candidates, in new ways. ...
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