May 2009
Intermediate to advanced
368 pages
10h 18m
English
Overview
Web 2.0 applications are best known for providing a rich user experience, but the parts you can't see are just as important—and impressive. Many Web 2.0 applications use powerful techniques to process information intelligently and offer features based on patterns and relationships in the data that couldn't be discovered manually. Successful examples of these Algorithms of the Intelligent Web include household names like Google Ad Sense, Netflix, and Amazon. These applications use the internet as a platform that not only gathers data at an ever-increasing pace but also systematically transforms the raw data into actionable information.
Algorithms of the Intelligent Web is an example-driven blueprint for creating applications that collect, analyze, and act on the massive quantities of data users leave in their wake as they use the web. You'll learn how to build Amazon- and Netflix-style recommendation engines, and how the same techniques apply to people matches on social-networking sites. See how click-trace analysis can result in smarter ad rotations. With a plethora of examples and extensive detail, this book shows you how to build Web 2.0 applications that are as smart as your users.
About the Technology
About the Book
As you work through the book's many examples, you'll learn about recommendation systems, search and ranking, automatic grouping of similar objects, classification of objects, forecasting models, and autonomous agents. You'll also become familiar with a large number of open-source libraries and SDKs, and freely available APIs from the hottest sites on the internet, such as Facebook, Google, eBay, and Yahoo.
What's Inside
- How to create recommendations just like those on Netflix and Amazon
- How to implement Google's Pagerank algorithm
- How to discover matches on social-networking sites
- How to organize the discussions on your favorite news group
- How to select topics of interest from shared bookmarks
- How to leverage user clicks
- How to categorize emails based on their content
- How to build applications that do targeted advertising
- How to implement fraud detection
About the Reader
To get the most from this book, you should have a good foundation in Java programming and a general understanding of internet technology.
About the Author
Dr. Haralambos (Babis) Marmanis is a pioneer in the adoption of machine learning techniques for industrial solutions, and also a world expert in supply management. He has about twenty years of experience in developing professional software. Currently, he is the director of R&D and chief architect, for expense management solutions, at Emptoris, Inc. Babis holds a Ph.D. in applied mathematics from Brown University, an M.S. degree in theoretical and applied mechanics from the University of Illinois at Urbana-Champaign, and B.S. and M.S. degrees in civil engineering from the Aristotle University of Thessaloniki in Greece. He was the recipient of the Sigma Xi award for innovative research in 2000, and he is the author of numerous publications in peer-reviewed international scientific journals, conferences, and technical periodicals.
Dmitry Babenko is the lead for the data warehouse infrastructure at Emptoris, Inc. He is a software engineer and architect with 13 years of experience in the IT industry. He has designed and built a wide variety of applications and infrastructure frameworks for banking, insurance, supply-chain management, and business intelligence companies. He received a M.S. degree in computer science from Belarussian State University of Informatics and Radioelectronics.
Quotes
Unequivocally outstanding--this is the best technical book I have read all year.
- Robert Hanson, Quality Technology Services
You don't need a PhD to build an intelligent website--pick up this book instead.
- Ajay Bhandari, FoodieBytes.com
Very useful...will bring you up to speed quickly.
- Sumit Pal, LeapFrogrx
Excellent...perfect blend of theory and practice.
- Carlton Gibson, Noumenal Software
Unlock the future of the web by analyzing what we know today!
- Eric Swanson, AAA
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.