STEP THREE

Identify Business Needs

OVERVIEW

Business needs are represented by business measures.

Business measures can be measured by hard or soft data.

Collateral measures must be considered.

The third step in business alignment is to identify the business needs for the program or project. This step is closely linked to the previous step in the needs analysis, developing the payoff needs. To determine business needs, specific measures must be pinpointed so the business situation is clearly assessed. The term business is a broad term and is used in governments, nonprofits, educational institutions, and private sector organizations. Programs and projects in all types of organizations can show business contribution by improving productivity, quality, ...

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